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DERON MILLAY
Independent designer & art director focusing on visual identity within culture and tech.

Currently at Apple Music.



GENIUS HOME STUDIO

Branding, Product

Genius Home Studio is a multi-part program pairing established artists like Mike WILL Made-It, Offset with aspiring talent to create and collaborate on original songs.

The program is powered by a web based DAW that lets users make beats from home, or download the custom beat pack to use on software of their choice. For those just starting out the site takes users on a step by step process in song creation.

Client: HP
In collaboration with: Violet Office
Motion Design: Christina Lu





GENIUS IQ/BBQ 2019

Creative Direction, Experiential

Sole designer for summer concert series celebrating music knowledge. 

Animation: Violet Office




SNOH AALEGRA

Art Direction, Branding, New Media

Performance video highlighting Burberry’s newest Monogram Collection.

Client: Burberry
Design Team: Christina Lu





LYRICS TO LIFE

Branding, Experiential

Pop-up art exhibition inspired by song lyrics. Visual artists took iconic lyrics and transformed them into physical art that music fans could see, touch & experience.

Client: Dropbox
Design Team: Tania Lili, Allison Ball, Willie Ip




GENIUS IQ/BBQ 2018

Branding, Experiential

Annual summer concert event celebrating music knowledge featuring performances from 2 Chainz, Tierra Whack, Jack Harlow, Princess Nokia and more.

Design Team: Tania Lili, Christina Lu, Willie Ip, Peter Fowler
Animation: Violet Office




FADER FORT

Branding, Experiential

FADER FORT is the original experiential platform for independent music and youth culture. Entering its 16th year at SXSW, The FADER FORT returned with a whole new look and feel.

Design Team: Kalani Fujimori, Al Porto, Madison Bullard




GENIUS LIVE

Branding, Product, Merch, Live Stream

Genius Live is a first to market live performance experience where fans control the show. As a fan, you can vote on the setlist, join the watch party, get a shoutout from the artist, score exclusive merch, or meet the artist after the show. 

Available upon request

Design Team: August Foreman
In collaboration with: Violet Office




OPEN MIC

Art Direction, Branding, New Media

Live performance video series spotlighting artists at the critical stage in their career between underground buzz and mass discovery.

Director: Sam Balaban




MASEGO

Art Direction, New Media

Performance video with Masego and animator/illustator blackpowerbarbie.

Client: Crown Royal
Animation: blackpowerbarbie
Design Team: August Foreman




MISCELLANEOUS

Editorial Illustration, Merch, Branding



DERON MILLAY © 2022