Independent multidisciplinary designer & art director with experience working in culture and tech with a focus on visual identity.

Currently at Apple Music. Previously Design Director at Genius leading conceptual & culturally driven brand, product, new media and experiential projects.


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EXPERIENCE

Apple
Freelance Art Director
Nov 2021-present
Remote

Genius
Design Director
Aug 2020-Sept 2021
Brooklyn, NY

Senior Visual Designer
July 2019-July 2020

Visual Designer
Jan 2018-July 2019

The FADER
Visual Designer
July 2016-Dec 2017
New York, NY

Ronik Design
Junior Designer
May 2015-Sept 2015
Brooklyn, NY

Los Angeles Magazine
Design Intern
Summer 2014
Los Angeles, CA

Frist Art Museum
Design Intern
Summer 2013
Nashville, TN

SELECT CLIENTS

Dropbox
Burberry
Columbia Records
Facebook
Sonos
YouTube Music
HBO
Budweiser
HP
Acura

SKILLS

Adobe Suite
After Effects
Figma
Sketch
Production
HTML/CSS
Keynote

FEATURES

SuperHi, How to Measure Success of a Visual Brand

GENIUS HOME STUDIO

Branding, Product

Genius Home Studio is a multi-part program pairing established artists like Mike WILL Made-It, Offset with aspiring talent to create and collaborate on original songs.

The program is powered by a web based DAW that lets users make beats from home, or download the custom beat pack to use on software of their choice. For those just starting out the site takes users on a step by step process in song creation.

Client: HP
In collaboration with: Violet Office
Motion Design: Christina Lu

GENIUS IQ/BBQ 2019

Creative Direction, Experiential

Sole designer for summer concert series celebrating music knowledge. 

Animation: Violet Office

SNOH AALEGRA

Art Direction, Branding, New Media

Performance video highlighting Burberry’s newest Monogram Collection.

Client: Burberry
Design Team: Christina Lu

LYRICS TO LIFE

Branding, Experiential

Pop-up art exhibition inspired by song lyrics. Visual artists took iconic lyrics and transformed them into physical art that music fans could see, touch & experience.

Client: Dropbox
Design Team: Tania Lili, Allison Ball, Willie Ip

GENIUS IQ/BBQ 2018

Branding, Experiential

Annual summer concert event celebrating music knowledge featuring performances from 2 Chainz, Tierra Whack, Jack Harlow, Princess Nokia and more.

Design Team: Tania Lili, Christina Lu, Willie Ip, Peter Fowler
Animation: Violet Office

FADER FORT

Branding, Experiential

FADER FORT is the original experiential platform for independent music and youth culture. Entering its 16th year at SXSW, The FADER FORT returned with a whole new look and feel.

Design Team: Kalani Fujimori, Al Porto, Madison Bullard

GENIUS LIVE

Branding, Product, Merch, Live Stream

Genius Live is a first to market live performance experience where fans control the show. As a fan, you can vote on the setlist, join the watch party, get a shoutout from the artist, score exclusive merch, or meet the artist after the show. 

Available upon request

Design Team: August Foreman
In collaboration with: Violet Office

OPEN MIC

Art Direction, Branding, New Media

Live performance video series spotlighting artists at the critical stage in their career between underground buzz and mass discovery.

Director: Sam Balaban

MASEGO

Art Direction, New Media

Performance video with Masego and animator/illustator blackpowerbarbie.

Client: Crown Royal
Animation: blackpowerbarbie
Design Team: August Foreman

MISCELLANEOUS

Editorial Illustration, Merch, Branding